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New Law: Developing Edible Cannabinoid Products Safely

A law is going into effect in Minnesota that provides new opportunities for edible products containing cannabinoids. New products already have started appearing on store shelves.

Minnesota took a unique approach to legalizing edible products containing cannabinoids by requiring them to be produced in combination with other ingredients that are considered safe by the FDA as well as in a facility approved and licensed by the Minnesota Department of Agriculture.

The law intended to eliminate a previous loophole and put additional safeguards in place to further protect young people. It was revised with input from the Minnesota Department of Agriculture, the Minnesota Board of Pharmacy, the Minnesota Department of Health, cannabis advocates and the hemp industry.

The new law regulates hemp, a cannabis product that THC can be derived from. People age 21 and older now can buy products containing up to 5 milligrams of THC per serving. This represents half the amount legalized in California. There are specifications in Minnesota around ingredients, packaging, labeling and distribution that need to be followed. See the key changes and facts to know.

Here are key steps organizations can take given the law change:

Develop your distribution strategy.
Map out the details of your distribution strategy and know exactly how you will bring your product to shelves. There can be other bureaucratic organizations that still need to approve cannabinoid containing products before permitting them on their shelves. Ask your manufacturing partner if they have relationships that may expedite your distribution strategy.

Develop your product idea.
Develop your plans for an edible or beverage product, including contents, artwork and packaging. Product development, finalizing designs and gaining proof of concept approvals can take several months before it is ready to release to consumers.

Source your ingredients.
This will be a critical step in the process to ensure a successful launch. Identify your source for ingredients to ensure they comply with federal food safety requirements. Products must be derived from legally certified hemp, which contains no more than 0.3 percent THC, short for tetrahydrocannabinol, the psychoactive part of cannabis. Work with your manufacturing partner to evaluate cannabinoid suppliers to ensure they are reputable and can consistently deliver a high quality product.

Develop your distribution strategy.
Map out the details of your distribution strategy and know exactly how you will bring your product to shelves. There can be other bureaucratic organizations that still need to approve cannabinoid containing products before permitting them on their shelves.  Ask your manufacturing partner if they have relationships that may expedite your distribution strategy.

Evaluate your insurance needs.
Connect with your insurance carrier to assess coverage for both manufacturing and the finished retail product. Be sure your coverage will adequately cover your needs throughout this process and remains current in this evolving market.

EnviroStar is the only organization currently licensed to manufacturer food products in Minnesota that also has extensive experience in developing safe cannabis products in adherence to state and federal safety requirements, including dosing, labeling and packaging.

What's Next?

Are you interested in taking advantage of this new market opportunity? EnviroStar can assist with formulation, navigating the process and expediting your product launch safely. EnviroStar has experience with a variety of product formats and has helped organizations bring a new product to market in 4-6 weeks. Gain a partner to help you launch in the growing Minnesota market.